CAPE TOWN – Africa’s most awarded and biggest beer, Carling Black Label has joined forces with SA Rugby through the world’s oldest rugby tournament – the Currie Cup, again, after the brand’s first introduction back in the 2020/21 tournament.
Although Carling Black Label’s position within the rugby space remains new, it will continue the four decades long association between SA Rugby and South African Breweries (SAB) with the reintroduction of Carling Black Label as the official title sponsor of the 2024 Currie Cup tournament – the Carling Currie Cup.
“We are delighted to welcome Carling Black Label back as the title sponsor of the Currie Cup, which remains a crucial element within the South African rugby framework. It is truly gratifying to have Carling re-join us,” said Mark Alexander, President of the South African Rugby Union.
Carling Black Label has cemented itself as the brewer of ‘champion players’ on the football playing fields and strives to do the same in rugby.
Africa’s biggest beer brand, along with SA Rugby has once again joined forces with the intention of recognizing and rewarding the Champions in the making.
The world of sports is in for a thrilling tournament, full of champion moments unpacking the effort it takes to be a Champion and providing ample opportunities for both players and fans to be awarded with our champion award-winning liquid.
“The brand decided to sponsor Currie Cup once again, as the brand tournament gives Carling Black Label the opportunity to share its brand purpose with South Africans and using rugby as a way to bring out the Champion Within South African men and be a part of helping champions rise, which is what we have seen looking at all the Currie Cup alumni becoming South African rugby legends,” says says Carling Black Label brand director, Kerryn Greenleaf.
“That is what we, as Carling Black Label, stand for – recognize and reward the champion within and why we wanted to sponsor the Currie Cup again.”
Image: Supplied.
