The Three Stripes are back on home turf. The South African Football Association (SAFA) has signed a three-year partnership with global sportswear powerhouse adidas, marking the brand’s triumphant return as official technical sponsor of South Africa’s national football teams.
Fifteen years after the world watched South Africa shine during the 2010 FIFA World Cup™, adidas once again laces up alongside a nation hungry to make history.
A Homecoming of Pride and Performance
With Bafana Bafana bound for the 2026 FIFA World Cup™ and Banyana Banyana climbing the global rankings, adidas and SAFA are stepping onto the same field to celebrate a new generation of South African excellence.
“This partnership is more than a sponsorship — it’s a return to shared values of pride, resilience, and performance,” said SAFA CEO Lydia Monyepao.
“adidas has long been part of our football story, and together we’ll inspire South Africans everywhere to believe that they’ve got what it takes.
“This return also strengthens our standing among global football nations as we compete at FIFA and CAF tournaments with the support of a brand that invests in innovation, performance, and style.”
The collaboration embodies adidas’ empowering mantra: “You Got This.”
It’s a rallying cry from the dressing room to the stands, a reminder that South African football is once again ready to take centre stage.
A Global Brand with Local Passion
“Football has the power to change lives while uniting and inspiring,” said Sam Handy, VP of Product and Design at adidas Football.
“adidas has a proud and rich football heritage, pioneering products for the best teams and athletes around the world. We’re proud to again stand alongside Bafana Bafana, Banyana Banyana and other SAFA teams as they represent the spirit of South Africa internationally.”
From Soweto to Seoul, adidas continues to be a global symbol of excellence, innovation, and style. This partnership cements South Africa’s place among football’s elite nations, with gear built to match world-class ambition.
Kits That Carry a Nation’s Pride
Come 24 March 2026, fans can expect to see the iconic Three Stripes emblazoned across the match-day kits, training and travel wear, pre-match apparel, and an exclusive fan collection that celebrates South African identity.
Kicking Off a Bold New Chapter
For adidas and SAFA, this is a creative comeback, a new playbook for progress. Together, they’re dribbling past the past and sprinting into a future where South African football stands tall among the best.
The Three Stripes are not just back, they’re ready to help South Africa score on the world stage.
