CAPE TOWN – Grassroots football in Soweto received a major boost when Hisense South Africa launched the construction of a new community soccer pitch, turning the occasion into a celebration of local football and national pride.
Held at the iconic Soweto Towers, the event marked the beginning of a long-term project that will create a safe, inspiring and purpose-built space for young South Africans to play, train and grow through football.
Once completed, the pitch will host youth soccer cups and community football programmes designed to develop skills, build confidence and open new pathways for local talent.
The launch gained national significance through a special Bafana Bafana support video featuring young players from the community, alongside representatives from Hisense South Africa, the City of Johannesburg, ward councillors, and members of the media.
The video captured the spirit of Soweto as young footballers looked into the camera and sent their wishes to South Africa’s national team as the country’s football pride took centre stage.
Raw, joyful and unmistakably South African, the film transformed the launch from a construction announcement into a rallying call. From one of South Africa’s most historic townships came a simple but powerful message: the future of football is not only built in stadiums, but also on the community fields where young players first begin to dream.
“We don’t just operate in South Africa – we have built alongside South Africa for nearly three decades,” said Luna Nortje Deputy General Manager at Hisense South Africa.
“This pitch development is a promise to the next generation. The video is a message from Soweto to Bafana Bafana, but the project itself is a longer-term commitment to young people, community pride and the belief that sport can open doors. Thursday was not the finish line; it was the day we put our hands on the future.”
