In the spirited symphony of sneakers pounding the pavement, a new note will shimmer in 2025 — one of elegance, empowerment, and radiant self-expression.
The Totalsports Women’s Race, South Africa’s largest Women’s Month celebration, is about to get a glow-up as it welcomes Foschini Beauty into its colourful fold.
Like a brushstroke of highlighter on the cheekbones of a nation, this partnership is set to bring a touch of sparkle to the grit, grace and girl power that define the race.
Runners fill the streets of the City of Gold at the Totalsports Women’s Race Joburg. PHOTO CREDIT: Charles Ndou
Spanning three cities and countless stories of strength, the 2025 Totalsports Women’s Race will sweep through Durban on August 3rd, Cape Town on Women’s Day, August 9th, and Johannesburg on August 17th.
And this year, the runners won’t just be chasing personal bests — they’ll be treated to a full sensory experience courtesy of Foschini Beauty, whose presence will turn every race day into a catwalk of courage.
Stillwater Sports, the masterminds behind this iconic series, are thrilled to bring Foschini Beauty on board.
“Their commitment to empowering women through beauty and self-care perfectly aligns with the essence of this event,” says Michael Meyer, Managing Director of Stillwater Sports.
“Together, we aim to uplift, inspire, and celebrate women from every corner of the country.”
And what a celebration it will be.
One of the most iconic shots on route at the Totalsports Women’s Race Durban. PHOTO CREDIT: Anthony Grote
Like a finely curated makeup palette, the partnership between Totalsports and Foschini Beauty is a perfect blend of passion, purpose and polish.
While Totalsports outfits the runners for their journey — providing the technical gear to face the road ahead — Foschini Beauty steps in to honour the women behind the stride, bringing glamour to the grit with beauty activations, indulgent goodie bags, and refreshment stations that offer more than just hydration.
Each station, adorned in Foschini’s signature style, will be a blooming oasis on the route — a place where runners can refresh not only their spirits but their look, with quick touch-ups and uplifting aromas whispering encouragement. It’s a gentle reminder that self-care doesn’t pause for the race — it joins you stride for stride.
“We saw this partnership as a way to celebrate our centenary in a meaningful, inclusive way,” explains Robyn Wenlock, Retail MD ofA Dash of Glamour.
Shanice Swartz (Race Director at TOTALSPORTS Women’s Race), Nikki Crous (Head of Marketing at TOTALSPORTS) and Chane Cardoso (Senior Buyer Private Label TFG Beauty). PHOTO CREDIT: David Sullivan
“What better place to honour a hundred years of empowering women than an event that quite literally puts them on the road to greatness?”
Foschini Beauty, a jewel in the crown of The Foschini Group (TFG), has redefined beauty for South African women. Its offerings are not just about aesthetics but affirmation — cruelty-free, expertly formulated products that speak to every woman’s unique essence.
From the dewy glow of foundation to the bold stroke of confidence in a red lip, Foschini’s mission is to help women feel as powerful as they are.
“It’s more than lipstick and lotion,” Wenlock adds. “It’s about how beauty makes you *feel* — bold, fearless, unstoppable.”
That ethos fits seamlessly into the DNA of the Totalsports Women’s Race, an event that has long celebrated the extraordinary strength of ordinary women.
From mothers and daughters running side by side to survivors chasing new beginnings, the race is a living, breathing tribute to resilience. Now, with Foschini Beauty in the mix, that tribute will sparkle a little brighter.
And as if the thrill of the run and the allure of beauty weren’t enough, the event continues to support PinkDrive — the non-profit that brings breast cancer education and services to underserved communities. Every step taken, every bead of sweat, helps pave the way to awareness and action.
So whether you’re lacing up for your first 5km or chasing a new 10km PB, one thing’s certain: in 2025, the Totalsports Women’s Race isn’t just about the finish line.
It’s about the journey — one that’s fierce, feminine, and now, fabulously radiant.
