As the Sanlam Cape Town Marathon chases Abbott World Marathon Major status, adidas has turned its gaze to the engine room of that ambition: the running communities that carry the city forward mile after mile.
Stride after relentless stride, the Kenyan produced a performance for the ages defending his title in emphatic fashion, stopping the clock at a staggering 1:59:30 over 42.195km. In doing so, he became the first athlete to dip under the two-hour barrier in a certified race, carving his name into the asphalt of history.
CAPE TOWN – In a moment that brought the heartbeat of the city to a brief pause, Adidas South Africa transformed Mary Fitzgerald Square into a living, breathing tribute to South African football culture, showcasing the…
Like a perfectly weighted through ball splitting a defence, adidas sliced through convention and took over downtown Los Angeles to unveil its FIFA World Cup 2026 away kits, transforming the city into a pulsating pre-match…
The Supernova Rise 3 makes a stylish return in a new Glow Blue colorway, further expanding the comfort-focused Supernova franchise.
When two performance powerhouses lock into pole position together, expectations accelerate fast. On 19 February 2026, adidas and Audi Revolut Formula 1 Team officially dropped the visor on their first collaborative teamwear collection. It’s a…
South Africa, 2 February 2026 – Like a perfectly paced marathon that ends in a blistering sprint finish, adidas and the Mercedes-AMG PETRONAS Formula One Team have unveiled their 2026 teamwear collection. It’s a range…
adidas has fired the starter’s pistol on a new era of functional training footwear with the launch of the Dropset 4, a shoe designed to keep pace with athletes whose workouts move at the speed…
Adidas unveils an exciting expansion of its running portfolio with the introduction of new footwear models and vibrant colorways across both its comfort-driven Supernova range and its performance-focused Adizero line-up.
Cape Town, South Africa, 14 November 2025 – Today, adidas announces the release of the fifth episode of their brand campaign. The six-part series explore the stories of athletes and the vital role of positivity from…
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