CAPE TOWN – A Johannesburg runner, Jerry Mthonga has been featured in a new short-form documentary showcasing his efforts to #Run4Avos and get South Africans following in his running steps.
The short film (of the same name), documents his efforts and reasoning behind his newfound love for the avocado, after having run for numerous causes (including rhinos, hope, vitality, cities parks and even bears).
He’s even managed to get one of South Africa’s biggest corporates onboard to support his efforts.
“You must run to change the world. Make an impact. Run to save something. One step at a time. One cause at a time. One chafe cream at a time,” said Jerry.
“Most runners will identify with Jerry in his quest to run for good, with numerous races and events around the country advocating for causes and worthy fundraising initiatives.
Not many, however, will have run for avocados (or in Jerry’s words ‘Avocacy’).
While Avocados definitely don’t need saving, Jerry’s willpower and passion for running for good cannot be faulted – something which was noticed by the country’s leading running fraternity, The Nedbank Running Club.
“Jerry’s enthusiasm should be inspiring to all. While his cause may have been slightly misguided, his drive and enthusiasm cannot be faulted – something we can all learn from,” said
Nthabiseng Matshekga, Nedbank Executive Head of Group Marketing.
“The Nedbank Running Club is more than a club. Our aim is to get all South Africans of all ages and backgrounds involved in running.
“This is why Nedbank wanted to come on board and help Jerry channel his enthusiasm into getting more South Africans running.”
Nedbank has even pledged to reward everyone who joins Jerry’s cause with a voucher for their aptly named Avo SuperShop.
“There was an obvious fit. So, we decided to help Jerry turn #Run4Avos into something South Africa can really get behind by rewarding them for participating,” added Matshekga.
“It’s now an initiative both Jerry and Nedbank can be truly proud of and we urge everyone, whether you’re a runner or not to join in and earn an Avo SuperShop voucher,”
